Are Equinox Towers coming to replace the legendary Deauville hotel?

Ross, founder and chairman of New York-based Related Companies, is proposing a two-tower development of up to 375 feet tall with a 175-room Equinox hotel and 150 luxury condos at 6701 Collins Avenue. The existing 540-key Deauville, built in 1957 and designed by architect Melvin Grossman, is being demolished.

 
Related would build a hotel and beach club in one building and in the other, large luxury condos. The two towers would be separated by landscaping. Ross,  tapped starchitect Frank Gehry to design the proposed project. Related is in contract to buy the Deauville property from the Meruelo family, which has had an antagonistic relationship with the city. The Meruelos allowed the iconic resort in North Beach to fall into disrepair to the point where it was declared an unsafe structure.

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